We want clothing retailers to understand that it’s OK to dry-clean clothing. Clothing needs preventive care, cleaning, and proper storage in order for it to last.
Good retailers have always enjoyed strong, supportive relationship with a good drycleaner. Clothing retailers from mom and pop shops to Neiman Marcus, Saks, Channel, and Armani depend on the care and maintenance of their trusted drycleaner.
Drycleaners “in the know” forge these relationships with retailers. Silvermile provides technical advice, bulletins, sizable cleaning discounts and clothing-care seminars—for customers and sales staff. On more that one occasion, Leading Cleaners have saved “shop-worm” clothing, helped remove stains, and provided last-minute emergency services—usually picking up and delivering an “ailing” garment for free. Services like these often save customer relationships for the retailer. You can count on your Leading Cleaner.
It is Silvermile’s objective to save enough merchandise from being discounted or marked out of stock to pay for the entire stock maintenance costs. Our goal is to restore customer garments to prevent returns and maintain the customer confidence in the brand being purchased.
Before you think about the “lukewarm” experiences you have with drycleaners, consider your customer’s well being. Your clients know it’s sometimes a struggle to find a good drycleaner. Recommending a quality drycleaner adds value to your business. It’s a Win-Win situation to have a drycleaner that guarantees quality and service.
Customers will be willing to purchase higher-price garments if they have a drycleaner that can keep the clothing in showroom condition.
Some Retailers hesitate to recommend a drycleaner, concerned that the cleaner may do something wrong which, in turn, will reflect badly on the retailer. And we understand this. But, this is not a concern when referring Silvermile’s. Guarantee!
Silvermile wants to send a very strong message to clothing retailers; you should advocate dry-cleaning as a way to preserve clothing, rather than suggest that it ruins clothing. You are doing your customers a disservice by suggesting otherwise.